1NE Derby Commercial

This commercial was created for 1NE Derby to highlight the wide range of luxury fashion brands they offer, both in-store and online, catering to a diverse customer base. The aim of the project was to present their products in a visually captivating and cinematic manner, blending two distinct approaches to storytelling. First, we adopted an editorial style within a studio setting, using controlled lighting and creative compositions to emphasize the craftsmanship, quality, and unique features of the clothing. This approach was designed to give the products a high-end, aspirational appeal. In contrast, we also took the shoot to the streets, showcasing the clothing in real-world settings to reflect how their customers would naturally wear and style these pieces in their everyday lives. This dual approach not only captured the versatility of the fashion brands but also created a strong connection with the target audience by merging aspirational imagery with relatable scenarios. The result was a dynamic and engaging commercial that celebrated 1NE Derby’s offerings while positioning the brand as both trendsetting and accessible.